QR Scanning Grows

High resolution lenses for machine vision — standard and custom lens design

QR Scanning Grows by Huge Numbers

High Resolution Lenses for machine vision, instrumentation, inspection and vibration-sensitive applications. Standard and custom hi-res lens assemblies.

By now you’ve probably seen more and more QR codes popping up all around you. They are seen on posters, websites, magazines, and even on TV. Since the introduction of QR code scanning and the evolution of scanning lens assemblies in mobile devices we have seen exponential growth in the number of businesses using the QR code in their marketing campaigns.

The great thing about QR codes is that they are easily created. There are actually websites you can go to that will allow you to type in your URL in a box and a custom QR code will be created for free. The cell phone industry has played an incredible part as well. More and more smart phones are being produced with more sophisticated features. Almost every smart phone on the market today come equipped with a barcode scanning lens assembly and a complete web browser for full ability to surf websites. These little scanners are creating a new hot trend in marketing that is catching on like wildfire.

According to Mobio Technologies, an international mobile payments and marketing company the adaptation of QR codes in the US has risen at an extremely fast pace. The report shows a 1400% increase in the use of QR codes for mobile barcode scanning than a year ago. This report should come as no surprise simply because mobile web browsing and mobile online purchasing is also at an all-time high and continues to rapidly grow. The barcode scanning lens assemblies in these mobile devices are easy to use and will quickly direct you to a web page or a mobile application just by holding your mobile device in from of the QR code.

This report gives even more steam to the ever growing mobile industry and how much we have shifted from personal computers to the smaller more convenient mobile devices such as smart phones and tablets. These days a lot of phones and tablets have hi-definition lenses comparable to the leading digital cameras or video recorders. This gives a very accurate read of the QR codes and makes the scan much quicker and more responsive.

The report by Mobio Technologies states that the majority of QR code scanners are still in the younger generation but the QR phenomenon is quickly spreading to older generations as they become more and more tech savvy and are realizing the advantage of these technologies in their shopping and advertising. QR codes and mobile barcode scanning lens assemblies will continue to grow and evolve to make things much easier for consumers as well as marketers all over the world.